Argument: You should buy shoes from Footlocker because they have the best products for sports.
Audience: Any person that is interested in sporting activities.
Goal: To get the audience to purchase shoes from Footlocker.
How:
ETHOS: This commercial uses ethos by using celebrity endorsements. This commercial had very well known NBA basketball players. By using these famous athletes, the audience will be more willing to buy shoes from Footlocker because they want to be just like the famous athletes. The commercial appeals to consumers by using ethos.
PATHOS: This commercial uses pathos by appealing to the audience’s emotions. The audience are people that are athletes and competitive. This commercial appeals to their competiveness and makes the athlete want to get ahead of their competition. They will feel as though if they buy shoes from Footlocker, they will get ahead of the next person.
LOGOS: This commercial uses logos by making it seem reasonable to buy these shoes. One of the famous athletes says “What sucks more than training? Losing. What sucks more than losing? Nothing.” By adding this quote in the commercial, it entices customers to want to buy these new products because there is nothing worse than losing and they don’t want it to happen to them. This product is a reasonable product and it is logical to purchase the shoes.
Is it effective: This commercial is very effective because of what the product is they are trying to sell and the fact that they have some of the best athletes in the world selling them. Knowing that a famous basketball player or football player wears these kinds of shoes makes any normal Joe Shmoe that is interested in sports want to buy them and wear them as well.
Word Count: 290
Website: http://www.youtube.com/watch?v=I6Jvzwae6fw
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