Rhetorical Analysis #8 - Encounter

The encounter I had was with a Comcast salesman that came to my house to sell me a premier cable package for only twenty dollars a month.

Argument – His argument was that it was an incredible deal to get 200+ more channels for only twenty dollars extra. It was a special offer for a limited time only.
Audience – I was personally the audience because he was trying to sell it to me.
Goal – His goal was to have me sign a contract and pay an extra twenty dollars a month for the extra channels.
How – Logos: The salesman used logos because he made it seem so reasonable for me to sign up for the extra channels. He gave me the prices of other cable companies and that Comcast was the cheapest out of all of them for what I would be getting. He made it seem like the smart decision and it was so reasonable.
Pathos: The salesman used logos because his pitch appealed to my inner pride. He made it seem like I would be a loser if I didn’t sign up for these extra channels. I would be dumb to turn down such an amazing deal. I didn’t want to feel either of these because of my pride.
Typical: The evidence he gave of the other cable companies seemed reasonable and appealed to his specific audience, me. I wanted to know what other companies were doing; therefore, his evidence was typical and knowledgeable.
Relevant: The evidence he gave was also relevant to me. I’m interested in how much I can get for my money so he proved it to me with a chart with every channel and a breakdown of the cents per channel.
Is It Effective – The sales pitch he gave was not effective for me. Although he had good evidence and it was cheaper than other companies, I was not interested in most of the channels. I am not going to pay more money for channels that I won’t even watch.
Word Count - 335