Rhetorical Analysis #10 - Visual Art

Visual Art - mannequin at Nordstrom's Women's section

Argument: The main argument of the mannequin and the store in general is that I should buy their pair of jeans because they will look better than any other jean and be the best investment.
Audience: I was specifically the audience, but they are trying to sell to all females that wear jeans.
Goal: The main goal is for me and the other women to purchase these pair of jeans.
How: Pathos - Nordstrom's appeals to their audience and customers by targeting the specific emotion of wanting to look good. Every person desires to look good, but especially women. By advertising a certain pair of jeans in a certain way, it appeals to me because I want to look fashionable and great just like the mannequin.
Ethos - Nordstrom's has a reputation of being a high quality store with high quality products. The fact that I am shopping in that store means I respect their clothes and customer service. In a sense, I trust whatever products they put out to sell because of the name of the store.
Typical - The pair of jeans they used on display is typical and appeals to the audience because if we are looking at the jeans, it means we are interested in buying a new pair of jeans. The audience knows jeans and are in the search for a new pair.
Relevant - Nordstrom's connects to the audience by putting the jeans in the front of the Women's section of the store. They have it front and center so that is the first thing anyone sees when walking into that section. It is a fashionable mannequin that is relevant to what the audience wants to look like.
Is It Effective: In this case, it was effective because I bought a new pair of jeans, the ones the mannequin was wearing. I tried them on and they fit and looked great so I bought them!
Word Count: 321